How To Kill A Sale

I've been thinking this over for the last bit, here's my point form thoughts (that's how I think): - over offer your product. You offer too much of a good thing basically... or a bad thing?!? You decide. - simplify your product too much. People aren't dumb... - simplify your product so it's easy to buy. All SOME people are dumb . - be over enthusiastic or zealous. Keep it simple. A sale is a lot like asking for that first date. Awkward. A lot of "Will she, won't he" is going on. - show you don't care. If you don't care about your product, why should your consumer?

How have you killed a sale? I know I've killed a few over the years. Share your wisdom!

Matthew A. Hawkins

On My DeskMatthew Hawkinsadvertising, bc theatres, directing, editing, effective advertising, filmads, filmads-ca, indy owned theatres, matthew a hawkins, media buys, movie advertising, non-traditional ads, non-traditional advertising, theatre adsComment