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Askews Salmon Arm

In the heart of downtown Salmon Arm lies a treasure of local business history. Askews Foods has been in the Shuswap area since 1929. They are like the brick and mortar for so many people.

This last year, Askews Foods began expansion on Salmon Arm Uptown. A beautiful, open design store that continues to feature all of the great local produce and products that Askews Foods is known for.

Along with the new building, they also brought in an amazing pharmacy with local staff and a wellness center. It's a gorgeous facility that is located right off the highway on the main highway. Stop in the next time you're in the area!

Askews New Store: Uptown Salmon Arm from Matthew Hawkins on Vimeo.

 

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Headhunters Spa: Lacombe Full Motion Spot

As mentioned in my previous post, Lacombe Ford, FilmAds is now offering Full Motion spots for local businesses.These are exclusive spots that play WITH the trailers, with the lights down and 99% of the audience seated, looking at the screen (at YOUR ad!)

With Lacombe City Cinemas being a two screen theatre, it makes sense to offer two full motion spots for local businesses.

Check out Headhunters Spa Full Motion Spot"

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Lacombe Ford

A few months ago, FilmAds, connected with Lacombe City Cinemas and we've been working towards creating new opportunities for local businesses to advertise. One of those options was to look at the possibility of local businesses advertising in Full Motion. Let me explain Full Motion: FilmAds offers the Digital Pre-Show (DPS) which is a 21 minute pre-show that plays before the lights go down and the trailers start up. Full Motion are ads that play WITH the trailers, while the lights are fully down and 99% of the audience is seated. This is a premium opportunity for businesses to get noticed. In Lacombe, there are two spots available for local Full Motion Ads (we'll be sharing the other spot tomorrow) and we helped develop this ad from footage given to us by Ford and by using various pictures sent from the local dealership, as well as a voice over from an employee of Lacombe Ford. The end result turned out really well:

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Recent Going Ons, Plenty-O-Travel

This past month and a half, I have been in one of two places: on the road traveling or editing through a lot footage.Since September 6th I have had the awesome opportunity to film in the following places: High Prairie, AB; Edmonton, AB; Quesnel, BC; and Nashville, TN. 14 of 30 days on the road, with more footage than I care to count, but it was so much fun and I got to meet a lot of really cool people along the way.

In High Prairie I got to meet the owners of EC Bar Ranch. The only corn maze in the High Prairie area. Living in Chilliwack, land of corn, I've never thought it was difficult to grow corn, but in High Prairie I found out it's not something farmers grow. I talked with Lyndon, owner of the ranch, he mentioned they wanted to try a corn maze and didn't even know if they could grow corn on his land, so they just tried it out. A mixture of great farming, quality soil and a weird temperature change in altitude on his land, his corn grew 10 feet tall the first year and this year over 13 feet tall. It's amazing. Here's their ad:

EC Bar Ranch - October from Matthew Hawkins on Vimeo.

Lastly, a shoot I got to do in Quesnel over their big BC Rodeo Association weekend. Everything came together for this shoot like I've never seen before. We had an amazing sunrise and weather for the morning of the shoot. Our willing family on screen was so gracious and good looking. They let us shoot all over their ranch that morning. Then in post our music and voice over came out incredibly well. Check it out:

Cheers, Matthew A. Hawkins

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Hart Modular Homes

I've had the privilege of working with Regency Chrysler in Quesnel over the last year.We've had a lot of fun working together, chasing cars in parking lots and making videos from the 80's. Regency is part of a business circle that includes Hart Modular Homes in Prince George, BC. After Hart had seen some of the work I had done with Regency, they wanted to get on board and get something fresh and new done for the company. We had some great phone calls and emails in pre-production. The biggest thing that Hart wanted to make sure we covered was the educate people, in a fun and laid back kind of way, that modular/manufactured homes are much MUCH different than trailers. I had the great idea of showing off the talents of my good friend Jason and his character 'Gasoline Tom'. I pitched the idea that we would have Gasoline Tom, or GT as Hart likes to call him, would show off his trailer and Hart would show off their homes.

We came up with the following:

And we did this ad specifically to play in a number of theatres in the BC Interior:

A Great Employee Prank Cam, part of the Hart Family & Service/Set-up Crew, didn't show up for work one day. The next day, his boss told him to get ready for the part of a redneck in the new Hart commercials that were being shot that week. When I arrived, we told Cam we'd film it on the following day, not that day like he had thought, just to stretch his nerves to the very end. This video is when his boss finally revealed the truth.

Thanks so much to Hart family for all the fun and great ads we got to produce together. I look forward to working with you more in the future. Matt

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