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those moments

WorkOut PlayList

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WorkOut PlayList

What workout/sports montage out there is any good, if it doesn't have music?

Well those are all from the 80's, there has to be something more current for a good workout/sports montage song, right?!

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Feature Ad Spots in Canadian Movie Theatres

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Feature Ad Spots in Canadian Movie Theatres

In December I pitched a great idea to an amazing client.

I basically asked if they would like to be the last thing a movie theatre audience gets to see right before the movie starts. Their ad would be short, have a movie studio feel to it, great voice over and would play immediately after the previews and right before the feature film.

Regency Chrysler in Quesnel ran this following ad for 3 weeks, on two screens of the Carib Theatres.

I can offer this in any theatre I work with. I love it and know it's effective marketing.

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Starting A New

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Starting A New

 I'm quite happy to be putting the 2013 year behind me and move on to new and exciting things. 

2013 was a year of some major disappointments, both in my personal life and in my professional career. My heart was crushed, doors were closed and there were some major questions that left me looking at what the future would look like.

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That said, 2014 is a new year and a chance for a new start. 

To help with that new start I'm going to be sharing a few things over the next few weeks of things that I've done to help me start a fresh in the past. These will be anything from books I've read, hobbies I've started, personal things I've changed in my life and professional steps I've taken. 

Come back, check out what's happening and I look forward to sharing the start of something new.

Cheers,

Matthew A. Hawkins


And if you have an extra 34 minutes to kill...


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Being Young & Free

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Being Young & Free

In the city of Nashville, in the middle of October, all the Spokesters of Young & Free program (with Currency Marketing) came together for a video collaboration. Seven smart, fun and outgoing young women representing the seven different regions of Young & Free, came to share what it meant to be Young & Free. 

We spent a long day of shooting together, starting off with some really miserable weather in downtown Nashville. Plenty of walking, checking out different alley ways, old streets with brick laden buildings and hearing, "OK, one more time…", "OK, just one more time…" as I asked them to share their "Being Young & Free" lines again and again, anxiously waiting for me to say "Great, we got it!"

The Spokesters were incredible and patient, letting me follow, and lead them around Nashville, all the while getting them to walk one way, sit together another, talk that way and be this way. Each of them brought great presence and delivery on camera. 

The script for this video was created by Tim McAlpine, but with a lot of collaboration from the Spokesters. Well before our shoot, we sent out a note to the Spokesters asking them what they thought it meant to be Young & Free. Many of their responses made it straight into the final video.

I present to you, Being Young & Free.

If you want to learn about the Young & Free Program that I work with, check it out here: currencymarketing.ca/young-free/

Cheers,

Matthew A. Hawkins

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My Kammok Adventure Plans

Just over two years ago I decided I needed to learn how to fish. I needed to learn to fish so that I could teach my kids and so that we had an excuse to just get outside more often. I first tried fishing on my own and with the kids, but I quickly learned it wasn't going to work. I needed a little help.  

Enter Murray. My father in law.

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Murray fished a lot in Ontario, where he grew up. When he moved his young family to Vancouver Island, he fished more, but since their move to Chilliwack a number of years ago, the fishing adventures stopped. Until I decided I needed to pick up a rod and reel and get out there.  

You see, my fishing adventures have also gotten bigger and better with the addition of the Kammok Roo. A lightweight, compact and incredible comfortable hammock. You literally can set this thing up anywhere. If you know me, you've either seen me in one, carrying one around OR at least heard me talking about it. When I take the kids fishing, it's the first thing they ask if I'm bringing, even before snacks.  For them it has become a slide (I'd have to show you how they did this), a shelter for drips of rain, a tool of hiding boredom (truth is they don't always like fishing!) and just something fun to swing in together.

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Back to Murray. Murray has eight kids. 3 girls (one of which I've been married to for the last 12 years) and 5 boys. Each kid is filled with their own passions, dreams and goals, fishing isn't really one of them. I've been fortunate. The times I've been able to spend fishing with Murray, sitting in a boat with him for hours. Bringing his grandkids along in freezing temperatures and pouring rain, so that they can see Grandpa try and catch a fish with a smartie or some other candy. The time with Murray has been a treasure that I have been privileged to have. 

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Murray has always loved boats. You have a hard time talking with Murray without him bringing up the topic of floating vessels. He has several boats, sailboats and canoes mostly. In fact, when Murray was in his teens he was building his own canoe. From scratch. Like from a tree... I don't know many teenagers that did that.

That said, Murray is almost reaching the bright young age of 60 and he has something on his bucket list that he has always wanted to do: The Bowron Lakes - a circuit of lakes and portages, in northern British Columbia, that take 6-10 days to complete. 

When Murray saw my Kammok Roo and and tested it out, in which he inevitably fell asleep in it (see below), he knew it would be a perfect sleeping tool for a trip through the Bowron Lakes. Not to mention the fact that Murray also thinks it would make for a great spinnaker (here's a link to see what it is, because I didn't know before either) on the canoe to help ease his aging back and make for a more relaxing canoe ride across BC's gorgeous wilderness.

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All that said, I love the Kammok Roo. I think it's an amazing product and I'm super excited about their new tarp/shelter that they launched on Kickstarter and that I was more than happy to back. Our plans are to head out to the Bowron Lakes in the spring or early summer of 2014. We will need light weight, compactible gear and we know full well that the Kammock Roo will provide that, not to mention the new shelter as well.

I'm honored Murray asked me to join him on this dream adventure of his. Over the course of the coming months I'll be picking his brain on gear we will need to bring, food we'll need to dry and pack and anything else to keep us afloat and sailing through the Bowron Lakes as an adventure that both him and I will never forget. 

It'll be a time of paddles up, tight lines and comfy roos. 

Dream Adventures Await,
Matthew A. Hawkins

 

Murray and I With My First Catch Of Rainbow Trout

Murray and I With My First Catch Of Rainbow Trout

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