Viewing entries in
filmads

Feature Ad Spots in Canadian Movie Theatres

Comment

Feature Ad Spots in Canadian Movie Theatres

In December I pitched a great idea to an amazing client.

I basically asked if they would like to be the last thing a movie theatre audience gets to see right before the movie starts. Their ad would be short, have a movie studio feel to it, great voice over and would play immediately after the previews and right before the feature film.

Regency Chrysler in Quesnel ran this following ad for 3 weeks, on two screens of the Carib Theatres.

I can offer this in any theatre I work with. I love it and know it's effective marketing.

Comment

Feature Ad Spots

Comment

Feature Ad Spots

Retro-Badges_FEATURE.png

I'm really excited about this new form of advertising we're offering at FilmAds Theatres.

It's a great way for businesses that aren't sure what they want to advertise, but want to get the excellent exposure on screen. Feature Ad Spots highlights your business' logo, website, maybe a current special or your tagline. All in 16 seconds and the best part, it plays immediately before the main movie plays. 

That's right! We play our 21 minute pre-show, the previews and then the Feature Ad spot. How awesome is that?!

We've tested the waters out so far with Regency Chrysler in Quesnel and it went great. Can't wait to help businesses out all across BC and Alberta with this same option.

Be sure to check out our updated website as well www.FILMADS.ca

Comment

A Great On-Going Client

Comment

A Great On-Going Client

I'm fortunate enough to work with some amazing on-going clients. 
These guys are creative, limit pushing marketers that stand by their work and their products.

I love working with Lacombe Ford and creating ads for them that go on the theatre screen in Lacombe. Their ad play with the trailers and right before the big show, they are called ShowTime spots/ads. I create ShowTime ads for them that have the lights in the theatre down, the big sound turned on and the screen roaring to go for the show. It's the best way to advertise!

Screen Shot 2014-01-09 at 5.26.33 PM.png

Thanks Lacombe Ford for your continued work and excellent service!
It was a pleasure working with some truly amazing Ford vehicle stock footage that was shot all across North America. Made the job of editing a real pleasure!

Take a look at their current ad we're running at Lacombe City Cinemas:

Comment

Proair Salmon Arm Theatre Ad

Comment

Proair Salmon Arm Theatre Ad

Working with clients that not only let you make crazy pitches, BUT let you follow through with them, are amazing to work with. 

Working with Proair in Salmon Arm has been awesome. They are an amazing business that is locally owned and operated in the Shuswap and they offer great services and products for cooling or heating your residential or commercial space.  
Check them out at www.saproair.ca

Proair-3.jpg

When I pitched my idea to Proair about making this ad, I had no idea the journey of air duct and venting lessons I would get. My prop was hard to find, because they don't make them like they show in Hollywood, but there was a company that could do some custom metal work to help me out. 
 
I'll BE POSTING A BEHIND THE SCENES POST LATER THIS WEEK TO SHOW LIGHTING, SETUP & OTHER BTS MOMENTS

Here's the completed ad:  

It was a challenge getting to the point of finally being able to film the ad, but the whole process from idea to completion was a lot of fun and I'm thankful to work with such a great client like Proair in the Shuswap. 

Here's a screen shot of Die Hard's famous scene for comparison.

diehard.jpg

PS My kids had a lot of fun playing in the vent as well.

kidsvent.jpg

Comment

Poor Movie Selection

Comment

Poor Movie Selection

Having recently read an article on Ron Howard's position on the state of today's large movie studios and the insight from Hollywood giants George Lucas and Steven Spielberg, I was left with a continuing distaste for todays growing movie community.  

'If audiences want ambitious work on the big screen and not just their TVs, they need to take a stand by showing interest in non-superhero movies.'

Check out Ron Howard's insights on the state of big movie studios. 

moguls.jpg

Superheroes are all the rave right now on the big screen. Personally, I enjoy the movies but the comics and graphic novels are much better. Want to know why people go see movies instead of read? Simple. It's easier. People are much more prone to go see the movie then spend a day reading a good book, or god forbid, flip through a heavily illustrated graphic novel. 

aintgottime.gif

Living in a smallish town, I'm given very little selection of quality movies to see. With the local Cineplex playing movies for the masses, movies such as Fast & Furious, Iron Man and anything else that is a prequel, sequel or includes a cape, there is little to no screen space for movies that are fresh, intelligent or truly captivating.

Don't get me wrong here people. I'm a fan of Christopher Nolan's Batman, I enjoyed Robert Downey Jr as Iron Man, but I still think F&F has gone on on 5 movies too long. I just wish the movie masses would be willing to go out to see movies that don't end in a number or have some form of 'super' involved with the plot.  

I get why movie studios limit releases on quality movies. They're worried about their returns. Their primary concern is butts in seats. I get that, but the state of the movie industry shouldn't rely on people watching movies that are easy to follow or overly filled with lens flares. I think movie studios should help educate people, engage them with creativity, insight, provoke them even. Isn't that why movies continue to flourish after 100 years?

Here's just a few movies I wish people would have shown interest to see in my town, just so I could have gone to the theatre to watch and gotten the full movie experience: 

Moonrise Kingdom - one of the best movies I have seen in a long time. So much so, I watched it again when I finished it.

Silver Linings Playbook - Not sure this even made it to Chilliwack until the movie got major Oscar buzz. It was already a great movie BEFORE the nominations came out, some people just like the hype. 

Robot & Frank - I loved this story. It was slow paced, but thoughtful. It was really made for an older crowd, but it had me from start to finish. This never saw screen time in my town and should have. 

Safety Not Guaranteed - I loved this movie, simply because it was completely unique and had an interesting cast. Overall, it wasn't a GREAT movie, but it was worth my money in the box office, had they even given it a chance here. 

Which movies do you wish you saw in the theatre this last year?
Matthew A. Hawkins

Comment

Comment

Hart Christmas Homes

Sometimes ideas come up a long time ago and just have a way of sticking around.
It was a number of years ago when my friend Jason and I came up with the idea of Gasoline Tom. He's an honest, reliable red neck, that tells it how it is and has a few rough but funny edges.

We used Gasoline Tom for a couple of ads we filmed for Hart Modular Homes in the summer and I approached Hart about filming a couple social media ads for Christmas. Hart was quite excited to jump on board. So under the bridge Gasoline Tom and I went...


So from myself and from Hart Modular Homes, we wish you a very Merry Christmas.

Comment