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On My Desk

Quebec Filene Desjardins Take Away Points

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Quebec Filene Desjardins Take Away Points

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A couple weeks ago, I had the opportunity to head over to Montreal and Quebec City with an amazing organization called Filene Research Institute. Filene is a non-profit, independent, think and do tank for the consumer finance industry. Basically, Filene works with credit unions and credit union employees to come up with innovative, useful ideas. In Quebec, we met in Montreal with a massive credit union called Desjardins. Desjardins was the first credit union established in North America over 100 years ago by Alphonse Desjardins

I filmed different meetings, locations, exercises and general fun for the week there. I enjoyed being a fly on the wall and watching the various types of work and challenges the people in the meetings were faced with. There were guest speakers, cool locations, amazing food and a lot of French language and Canadian-French culture. 

Aside from getting some great footage and shooting great interviews with our interviewees sitting in Kammok Roos, I had a few take aways that have left impressions and thoughts on my own work:

- Ideas are easy to come by and worthless, execution is difficult and can be worth a million dollars.

- Don't fall in love with your idea(s), they can drown you and you can fail to see the real value, or lack thereof, in them.

- Canada is a lot bigger and more mosaic than I ever thought it was. 

- It can snow in the middle of April.

- You'll never come up with new ideas if you don't change your routine, experiences and environment. 

There were more take away points for me, but those are the ones that take the forefront for me. It was a great experience and I'm enjoying the editing experience on this video. I'll post the video once Filene gets it posted on their site.

Cheers,
Matthew A. Hawkins

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Fishing Guys Startup

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Fishing Guys Startup

This past summer I started helping with making fishing gear review videos. I loved it. A lot.

I got involved with a video review group and started applying both my video and marketing skills. It was amazing to connect my passion for filming with my passion for fishing. I jumped into the service with both feet and immersed myself into a new form of online marketing and saw some small successes.

After a lot of conversations, hitting a few walls and working through some of my own personal issues of starting something up again, I came up with Fishing Guys.

One of my best fishing buddies, Ryan, and I talk a lot about all things 'life' when we hit the river. We talk about our wives, kids, jobs and general non-sense. I told Ryan about my idea of doing a fishing website and getting more video work and general fishing craziness out there.

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I loved Ryan's response to me: 'How much do I need to kick your a$$ to get you to do this?' so with that and my wife saying 'When was the last time you failed at doing something?' (which is her way of saying that I haven't stepped out and tried anything really out there for way too long) I knew what I needed to do. 

We've schemed up video ideas, pictures, potential names and logos. We also talked about doing a podcast, something I knew nothing about and have never tried... until now (as of today we have two recorded). It's been a fantastic couple of months putting together new creative channels. To be honest, I feel invigorated and ready for creating more new work. It's been awesome having my wife and close friends right behind and beside me, pushing me onto building something new.

The other really big help in all of this has been my personal coach I've been seeing. I'll be writing about my sessions with her soon and just how awesome she's been, so stay tuned for that. I never knew how useful and insightful having a personal coach could be. She's also been a big proponent behind all of these new endeavours in my life.

That said, Fishing Guys is happening today!! Our official launch of Fishing Guys is happening. A local group of passionate anglers that love to fish, conserve and enjoy the outdoors. Latest local fishing news, gear reviews, podcasts, and fishing trips. Be sure to check out the new site:

www.fishingguys.ca 

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Upcoming: ShinShawk

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Upcoming: ShinShawk

I talk a lot about stupid videos I want to make on my own.

I get so caught up on doing client work. Paid work. And I push my own ideas/projects to the side, thinking that one day I'll get my own stuff done.

That 'one day' never comes.

Until now.

In January I started meeting with a personal coach (a separate post about that is on it's way) and laid out my professional and personal goals for 2014. I've been working towards all of them, but the personal ones have really started to take shape.

In April I'll be launching two personal projects, the first of those upcoming projects is one I have decided to call ShinShawk. 

Why ShinShawk?
Good question. I wanted to have a name for my videos to fall under, that had the name 'Hawk' in it. Select nicknames that friends have given me didn't seem to fit too well... HawkBalls, among others, just don't seem to work for what I'm doing with these new videos. I came across the bird, the shin hawk or sharp-shinned hawk, and turned into something for my own use: ShinShawk. I conveniently took a shot block at hockey a few weeks later (see pic).

These videos are going to be various characters myself and friends have created, GoPro videos and other crazy ideas I have been sitting on for two long.

So get ready, ShinShawk is coming soon!

Cheers,
Matthew A. Hawkins

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Self Employment Stuckness

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Self Employment Stuckness

 Insert cheesy stock photo that represents my point. Check.

Insert cheesy stock photo that represents my point. Check.

Working for myself can have it's major upsides.
Doing the work you want to do. Working the hours that fit your lifestyle.
Chasing after opportunities that interest you.
Getting stuck doing the same thing and struggling to figure out what's next.

Wait.
What?

Running your own business is rewarding. I really enjoy it. But when you're your own boss, it can be very difficult to expand, move on, try new things... you don't necessarily have an R&D department OR the time/money to do the R&D you wish you could. 

You get stuck. You get wishing you had more time to adapt, change and be ahead of the curve, not necessarily trying to catch up. 
I don't see it as a 'grass is greener on the other side' kind of scenario, but more of a 'I just want more grass to work with' kind of scenario.

Too often I feel stuck and under the microscope of my own employment. It's weird, I know. I'm the boss, but I'm also the employee. As the employee I feel stuck at times. Doing the same thing, not pushing myself to get better at my craft. I find the employee side of me wishing I can take a break from work, so I can get better at different aspects of my job.

You get stuck in a self employment circle of stuckness. There is some self discipline that comes into play, but there is also a time when I think I need to say NO to work, so I can go play with my gear, software and ideas. If you're not growing you're dying. 

How do you get unstuck in self employment? I'm still trying to figure it out. 
What do you do?

Cheers,
Matthew A. Hawkins

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That Comic Book Catch Phrase for Life

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That Comic Book Catch Phrase for Life

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The comic book world has some catch phrases for their characters:

Thor “I say thee NAY!”
The Thing “It’s clobberin’ time!”
Wolverine "I'm the best at what I do, and what I do isn't very nice"
Spiderman "My Spider-Sense is tingling."
Superman "This looks like a job - FOR SUPERMAN."

There is one catch phrase that gets used by heroes and villains alike, and gets very little notice or attention. It's a phrase of determination. It's a phrase of hapless purpose. It doesn't matter your intentions, albeit good nor bad, this catch phrase will work. 

It's a perfect catch phrase you can use everyday, whether you want to conquer the world (for good or bad), or lay in bed and watch the world go by. You can let your counterparts (good/bad) know just what they are in for.

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"Not Today."

Batman letting Joker his plans to destroy Gotham won't work, Darkseid letting the Justice League know they won't be seeing their loved ones; OR, you want to let procrastination know it won't work, or that you won't let traffic annoy you... try using this comic book catch phrase to get your through it "Not Today."

When you do say it, try it with fists on your hips and chest pushed towards the sky and you'll see just how good that can feel. While you're at it, if you trying calling or texting me to talk, I'll probably just let you know 'Not today, not today.' 

What's Your Favorite Comic Book Catch Phrase?
Cheers,
Matthew A. Hawkins

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Feature Ad Spots

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Feature Ad Spots

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I'm really excited about this new form of advertising we're offering at FilmAds Theatres.

It's a great way for businesses that aren't sure what they want to advertise, but want to get the excellent exposure on screen. Feature Ad Spots highlights your business' logo, website, maybe a current special or your tagline. All in 16 seconds and the best part, it plays immediately before the main movie plays. 

That's right! We play our 21 minute pre-show, the previews and then the Feature Ad spot. How awesome is that?!

We've tested the waters out so far with Regency Chrysler in Quesnel and it went great. Can't wait to help businesses out all across BC and Alberta with this same option.

Be sure to check out our updated website as well www.FILMADS.ca

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