I've been busy putting a number of new things together for FilmAds. Of those new things are some major updates to the FilmAds website. Looking back on the FilmAds web history, this would be the fourth remodeling of the website and I'd have to say my favorite so far. The home page is simple and highlights some great features of what FilmAds has going on. I also love the easy navigation, before I was trying for a different kind of navigation using almost questions of sorts and it just wasn't working.

Of all the updates on the FilmAds website, I think what I'm excited about the most is the individual pages we'll be launching for each theatre. I've been working through the strategy we use for connecting with potential, current and past clients and I've been noticing some holes in how we're connecting with them. I started walking a fake client through our process and making notes of along the way. One of the holes I noticed was our initial contact and the only ability of contact being through email or a phone call. In today's world, that's just too limited, I wanted more.

We're creating these individual pages that show off a picture of the theatre, a write up about what makes them unique, info regarding advertising space (i.e. screen, lobby, posters, etc.), attendance, and more. These pages will also include a few other things, but you'll just have to wait and see what those are.

Head on over to FilmAds.ca and check out the updates. Would love to hear what you think!

Cheers, Matthew A. Hawkins

Comment