Truth be told, I was looking for a light like this because of the work that Geoff Heith did with some of my pics back in the spring and I want to create the same look in some of my videos. Below is just an example of regular use. I'm going to try and create something a lot more crazy this weekend.
If you're interested in getting the ring light for yourself or want more info, check out:
Have fun out there! Matthew A. Hawkins