Last year I had the privilege of working on a great project with my buddy Geoff Heith for Taylor Hacquard. We put together a complete DVD package that showed the benefits, packages and further information of sponsoring and partnering in Taylor's racing career. Taylor races in the Star Mazda series. "Since 1991, the professionaly organized Star Mazda series has provided the most popular format for sponsors, spectators and upward bound drivers." The series races all over North America and the season starts March 20 in Sebring, Florida at the Sebring International Raceway.
For this season I've come alongside Taylor and his team, and have partnered with him in helping him put together a solid social media network to share his journey through this season AND provide an avenue for sponsors to partner with Hacquard Racing.
So far I've set-up Taylor's Blog:
This is a new venture for Taylor and his team and I appreciate their willingness and attitude in jumping in with both feet. There are still several key components I'll be looking to help them launch, so stay tuned for more info.
Not many motorsports stars out there are doing anything like this. Plenty of drivers have their own website, but it's so generic and unappealing because of it's corporate feel. This avenue we're taking with Taylor, gives people a chance to interact, follow and observe what's happening in Taylor's life as an up and coming driver. Did you know how much work goes into off track training? Did you know Taylor trains almost everyday and races once a month? Check his stuff out to find out more about him.
So go take a look at his stuff, become a fan, follow him on Twitter and visit his blog. He's a great young man, with a talent in motorsports and we have high hopes he'll be on the podium at the end of the season.
Spread it around. I'd appreciate it.
Matthew A. Hawkins