Fishing Guys Startup

This past summer I started helping with making fishing gear review videos. I loved it. A lot.

I got involved with a video review group and started applying both my video and marketing skills. It was amazing to connect my passion for filming with my passion for fishing. I jumped into the service with both feet and immersed myself into a new form of online marketing and saw some small successes.

After a lot of conversations, hitting a few walls and working through some of my own personal issues of starting something up again, I came up with Fishing Guys.

One of my best fishing buddies, Ryan, and I talk a lot about all things 'life' when we hit the river. We talk about our wives, kids, jobs and general non-sense. I told Ryan about my idea of doing a fishing website and getting more video work and general fishing craziness out there.

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I loved Ryan's response to me: 'How much do I need to kick your a$$ to get you to do this?' so with that and my wife saying 'When was the last time you failed at doing something?' (which is her way of saying that I haven't stepped out and tried anything really out there for way too long) I knew what I needed to do. 

We've schemed up video ideas, pictures, potential names and logos. We also talked about doing a podcast, something I knew nothing about and have never tried... until now (as of today we have two recorded). It's been a fantastic couple of months putting together new creative channels. To be honest, I feel invigorated and ready for creating more new work. It's been awesome having my wife and close friends right behind and beside me, pushing me onto building something new.

The other really big help in all of this has been my personal coach I've been seeing. I'll be writing about my sessions with her soon and just how awesome she's been, so stay tuned for that. I never knew how useful and insightful having a personal coach could be. She's also been a big proponent behind all of these new endeavours in my life.

That said, Fishing Guys is happening today!! Our official launch of Fishing Guys is happening. A local group of passionate anglers that love to fish, conserve and enjoy the outdoors. Latest local fishing news, gear reviews, podcasts, and fishing trips. Be sure to check out the new site:

www.fishingguys.ca 

TMNT Re-Booted

Michael Bay is a killer a he gets paid a lot of money to do it.

He killed the Transformers and turned that franchise into a steaming pile of on screen endorsements. Now he's turning TMNT into an equally hot mess of nothing like it's original.

Why? Why would he allow Megan Fox be in Transformers and then play April in TMNT?!

Watch this franchise prove that any quality writing or storyline, isn't worth a damn, that you just need CGI overkill, lens flares and shaky footage to float Hollywoods boat.

I think you know how I feel about this new trailer. 

Confusing Snickers

I keep an eye on various ad campaigns and like watching new ones rolling out.

The 'Marketing' Tab on my Feedly account is full every morning.

Today, I'm confused by an ad for Snickers (see below), I'm not sure that they are saying if you're hungry that you say inappropriate things and that these construction workers are proof of that. OR, are they saying that if you had a Snickers that you would say the right things? It's a weak publicity stunt and ad at best.

Your Thoughts?

The Modern Day Motion Picture Camera

This is an awesome overview of the motion picture camera in the last 100 years.

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In today's world we have never seen such an advance in the motion picture industry than since the first time they started putting moving pictures on the silver screen.

I'm not sure if all the advances are necessarily good or bad for the industry, but I do know that it means just about anyone can have their mini-studio set-up with low costs.

More than ever now, content becomes more important. If you don’t have a story there’s no reason for people to buy into what you’ve created.

How do you feel about the advances in the motion picture camera?

Good? Bad?

Where do you see the future of movie studios going?

Cheers,
Matthew A. Hawkins

Upcoming: ShinShawk

I talk a lot about stupid videos I want to make on my own.

I get so caught up on doing client work. Paid work. And I push my own ideas/projects to the side, thinking that one day I'll get my own stuff done.

That 'one day' never comes.

Until now.

In January I started meeting with a personal coach (a separate post about that is on it's way) and laid out my professional and personal goals for 2014. I've been working towards all of them, but the personal ones have really started to take shape.

In April I'll be launching two personal projects, the first of those upcoming projects is one I have decided to call ShinShawk. 

Why ShinShawk?
Good question. I wanted to have a name for my videos to fall under, that had the name 'Hawk' in it. Select nicknames that friends have given me didn't seem to fit too well... HawkBalls, among others, just don't seem to work for what I'm doing with these new videos. I came across the bird, the shin hawk or sharp-shinned hawk, and turned into something for my own use: ShinShawk. I conveniently took a shot block at hockey a few weeks later (see pic).

These videos are going to be various characters myself and friends have created, GoPro videos and other crazy ideas I have been sitting on for two long.

So get ready, ShinShawk is coming soon!

Cheers,
Matthew A. Hawkins

The Stories We Tell

A while ago I learned an invaluable lesson when it comes to filming, everybody has a story to tell. The difficulty with filming is trying to convey that story to your audience. I recently came across these first two clips that are great references to how to tell your story. 

I love Andrew Stanton's talk about sharing/writing about what you know. If we have a story to tell. Tell it. Tell it your way. That's what I love with filming, there is no right or wrong way to do it, do it the way that tells your story best. 

A few years ago I watched this following TED talk and still remember it. It's a talk that's left an impression and some inspiration in me. JJ Abrams one of the best modern day storyteller's and he shares where his passion for storytelling comes from. 

And if you want just a little proof of JJ's story abilities (other than Super 8, Star Trek, Mission Impossible, Alias, etc.) just check out this teaser trailer for his book 'S':

For me, there are various stories I want to tell. The stories of others in my community, stories of friends and family, the crazy stories inside my head. Those first two clips I found last night have helped inspire me to push to be a better storyteller and to write from my experience, not try to be anyone else but me. So let the story telling continue.