Political Work

Recently I had the chance to work with a number of people running for various municipal positions, from Trail, BC to Quesnel and Chilliwack. It's been a lot of fun getting involved with these people and seeing their hopes and plans for their communities.

Bob Simpson Mayoral Candidate :: Quesnel, BC ::

You can watch Bob's videos here.

We filmed Bob talking about his platform and what he wants to bring to Quesnel. He's been releasing the videos slowly as the campaign wraps up. The videos have been a great connection point for people on Facebook and an excellent addition to his website.

Michael Kha City Council Candidate :: Chilliwack, BC ::

I connected with Michael and his wife on Twitter and we connected really well in our first meeting. Michael wanted to make a video that would push people to his website and could connect with a younger audience. He also wanted to create something that would be usable for running pre-roll ads on YouTube in a targeted region. Check the video out below:

I've really enjoyed following these several campaigns and being able to help people out, that are passionate about their communities. 

Be sure to get out there and vote November 15th for your municipalities. It matters!

The Next Month Get Something Done

What do you think you can get done in the next month?

30 days. 31 if you need a little extra time.

How much do you think you can get done? Could you lose 5 pounds, 15 pounds? Could you make $1,000 or $10,000? Could you travel to a place you've always wanted to check out? Could you start that business you've always thought of starting? Start writing that book? Train for that half marathon? Film that short movie? Build that shed? Learn to speak that language? 

What can you get done in 30 days?

What would you like to get done?

30 days goes by fast. Before we know it September will be here and August will be long gone.

So, what are you going to do?

What are you going to get done in the next 30 days?

What are you going to get done in the next 30 days?

Quebec Filene Desjardins Take Away Points


A couple weeks ago, I had the opportunity to head over to Montreal and Quebec City with an amazing organization called Filene Research Institute. Filene is a non-profit, independent, think and do tank for the consumer finance industry. Basically, Filene works with credit unions and credit union employees to come up with innovative, useful ideas. In Quebec, we met in Montreal with a massive credit union called Desjardins. Desjardins was the first credit union established in North America over 100 years ago by Alphonse Desjardins

I filmed different meetings, locations, exercises and general fun for the week there. I enjoyed being a fly on the wall and watching the various types of work and challenges the people in the meetings were faced with. There were guest speakers, cool locations, amazing food and a lot of French language and Canadian-French culture. 

Aside from getting some great footage and shooting great interviews with our interviewees sitting in Kammok Roos, I had a few take aways that have left impressions and thoughts on my own work:

- Ideas are easy to come by and worthless, execution is difficult and can be worth a million dollars.

- Don't fall in love with your idea(s), they can drown you and you can fail to see the real value, or lack thereof, in them.

- Canada is a lot bigger and more mosaic than I ever thought it was. 

- It can snow in the middle of April.

- You'll never come up with new ideas if you don't change your routine, experiences and environment. 

There were more take away points for me, but those are the ones that take the forefront for me. It was a great experience and I'm enjoying the editing experience on this video. I'll post the video once Filene gets it posted on their site.

Matthew A. Hawkins

Fishing Guys Startup

This past summer I started helping with making fishing gear review videos. I loved it. A lot.

I got involved with a video review group and started applying both my video and marketing skills. It was amazing to connect my passion for filming with my passion for fishing. I jumped into the service with both feet and immersed myself into a new form of online marketing and saw some small successes.

After a lot of conversations, hitting a few walls and working through some of my own personal issues of starting something up again, I came up with Fishing Guys.

One of my best fishing buddies, Ryan, and I talk a lot about all things 'life' when we hit the river. We talk about our wives, kids, jobs and general non-sense. I told Ryan about my idea of doing a fishing website and getting more video work and general fishing craziness out there.


I loved Ryan's response to me: 'How much do I need to kick your a$$ to get you to do this?' so with that and my wife saying 'When was the last time you failed at doing something?' (which is her way of saying that I haven't stepped out and tried anything really out there for way too long) I knew what I needed to do. 

We've schemed up video ideas, pictures, potential names and logos. We also talked about doing a podcast, something I knew nothing about and have never tried... until now (as of today we have two recorded). It's been a fantastic couple of months putting together new creative channels. To be honest, I feel invigorated and ready for creating more new work. It's been awesome having my wife and close friends right behind and beside me, pushing me onto building something new.

The other really big help in all of this has been my personal coach I've been seeing. I'll be writing about my sessions with her soon and just how awesome she's been, so stay tuned for that. I never knew how useful and insightful having a personal coach could be. She's also been a big proponent behind all of these new endeavours in my life.

That said, Fishing Guys is happening today!! Our official launch of Fishing Guys is happening. A local group of passionate anglers that love to fish, conserve and enjoy the outdoors. Latest local fishing news, gear reviews, podcasts, and fishing trips. Be sure to check out the new site:


TMNT Re-Booted

Michael Bay is a killer a he gets paid a lot of money to do it.

He killed the Transformers and turned that franchise into a steaming pile of on screen endorsements. Now he's turning TMNT into an equally hot mess of nothing like it's original.

Why? Why would he allow Megan Fox be in Transformers and then play April in TMNT?!

Watch this franchise prove that any quality writing or storyline, isn't worth a damn, that you just need CGI overkill, lens flares and shaky footage to float Hollywoods boat.

I think you know how I feel about this new trailer. 

Confusing Snickers

I keep an eye on various ad campaigns and like watching new ones rolling out.

The 'Marketing' Tab on my Feedly account is full every morning.

Today, I'm confused by an ad for Snickers (see below), I'm not sure that they are saying if you're hungry that you say inappropriate things and that these construction workers are proof of that. OR, are they saying that if you had a Snickers that you would say the right things? It's a weak publicity stunt and ad at best.

Your Thoughts?